Be Seen. Not Found. Field Report Real-world creator incident Is Meta's AI Doxxing YOU? Is it the AI? Or just what's already out there? 01 What happened Meta's AI Doxxed A Creator The creator world (and general media too) was all abuzz this week with this video from mom/travel creator @kontheinside. She was a small travel and parenting creator (about 400 followers before she posted the video) who posted a video of her and her child singing in the car. That's her normal type of content, so she...
about 1 month ago • 8 min read
Be Seen. Not Found. How they find you A specific exposure area, walked through step by step Your face is searchable Face → Name → Home... they're all just links in a chain 01 What happened Your Face to Your Home In the fall of 2024, two Harvard students walked around with a pair of Meta glasses and managed to identify dozens of strangers in real time. Not just their names, but their home addresses, their family members, their phone numbers. The people they were looking at had no idea it was...
about 1 month ago • 9 min read
Be Seen. Not Found. How they find you A specific exposure area, walked through step by step I start at the bottom When I'm doing an investigation... the first place I look is your newsletter footer 01 What happened The footer is the first thing I read When we do a Scout investigation for a client, the goal is to find them, the same way a stalker would. And we don't just try to find them one way, the goal is actually to figure out ALL the available ways someone could potentially find them....
about 2 months ago • 8 min read
Stay Informed. Stay Safe. The System Is Broken A platform, policy, or infrastructure breakdown They leaked IDs, then collected everyone's Are you in control of your IDs? 01 What's happening Did you upload your ID? Last October, Discord emailed about 70,000 people to tell them photos of their government IDs had been stolen. Discord didn't get hacked, but their support vendor did. It was one of those third-party companies that handles customer service tickets. And users IDs were sitting there...
2 months ago • 9 min read
Be Seen. Not Found. Myth Buster Common advice that's wrong (or incomplete) Can you really delete You? Your data broker removal service probably did its job - it was just never the whole job You probably pay for a data broker removal service (like DeleteMe, Incognito or Optery... hopefully not OneRep). And it works. It scrubs your data off those broker sites and, as long as you keep the service running, they stay scrubbed. So, money well spent. But what if someone grabbed your email address...
2 months ago • 9 min read
Be Seen. Not Found. How they find you A specific exposure area, walked through step by step They found her home in the Reflection in her eyes She never posted her address (she didn't have to). It was sitting in her selfies the whole time. A quick note before we start: we want to give you a heads up that this one involves a real attack. We're walking through it not to scare you, but because understanding exactly how it happened is what lets you make sure it doesn't happen to you. In 2019, a...
3 months ago • 9 min read
Be Seen. Not Found. The Lens How we see it at Unpublic Your content has a temperature You can probably sense it with vibes... but it's actually four dials you can control. And you might be paying attention to the wrong ones. How hot your content runs has been shaping your risk and your safety this whole time... but you've probably never really paid attention to it (or measured it). It's not about how much you post or how big your following is, but about how likely the stuff you make is to set...
3 months ago • 11 min read
Stay Informed. Stay Safe. The System Is Broken A platform, policy, or infrastructure breakdown One email, No phone number You don't own your accounts, you're just renting them. And the landlord can evict you overnight, with no warning, and nobody to call In the summer of 2025, thousands of creators woke up to the same email... "your account has been disabled," The reason? Usually something horrifying, like child exploitation, abuse, etc. that they had nothing to do with. An algorithm flagged...
3 months ago • 9 min read
Be Seen. Not Found. Field Report Real-world creator incident He spent $1K to get her on a call She built the welcome call into her community to make folks feel at home. He bought a ticket to the door, just to get to her. A YouTuber I worked with ran a paid community as part of her business. And she did this lovely thing... every new member got a personal welcome call. Just her, fifteen minutes, putting a face to the name and making people feel like they'd joined something real. It was...
3 months ago • 9 min read
